Gemalto Showcasing New Innovations in NFC, M2M and LTE at Mobile World Congress 2012: Reply

Mobile World Congress, Barcelona – Feb 27, 2012–Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, will showcase a broad range of innovations in the NFC, M2M and LTE domains at the Mobile World Congress 2012. Visitors can discover and view demonstrations on various mobile software and services as well as new secure personal devices designed to support mobile network operators in their strategy to develop a unified channel between various service providers and the ever growing subscriber population.

Open connectivity and proliferation of connected devices continue to be on the rise – it is projected that there will be more than 10 billion mobile internet-connected devices by 2016*. In addition, banks, mass transit operators, public administrations, commercial brands, retailers, and entertainment companies–are all seeking enhanced access to consumers’ mobile screens as a strategic service channel. Gemalto is therefore focused on solutions available for deployment immediately that can help operators and these other service providers to reinforce their commercial readiness to accelerate the adoption of NFC services.

“Our eco-system is complex and it requires close cooperation between different actors. Gemalto’s strong cross-market experience and customer references enables mobile operators to quickly deploy new services beyond the traditional telecom world and leverage new revenue opportunities,” said Philippe Vallée, Executive Vice President of Telecommunications at Gemalto.

Gemalto flagship offers on demonstration at MWC will include:

Mobile Financial Services–Enter the mobile financial services real-life hands-on demo lab and try out our end-to-end solutions for emerging and developed economies. Gemalto’s secure mobile solutions encompass banking, payment including NFC, and mobile money. See also a demonstration that represents a key turning point in NFC payment and mobile wallet, setting the scene for mass market adoption. Discover how the most secure UpTeq NFC SIM will enhance the full security loop in mobile contactless payments.

Machine-to-Machine–We will demonstrate an innovative M2M remote personalization solution that will drive wide scale M2M deployment. Discover how it solves the challenge of distributing and delivering new connected devices together with the Machine Identification Modules (MIM) with carrier grade update efficiency.

Advanced Connectivity Offer–Positions operators in the LTE world as key service enablers. Gemalto’s end-to-end solution allows 100% success rate for the download and activation of mission critical applications including M2M, NFC and streaming multimedia content over LTE networks.

Mobile Marketing–Helping wireless operators implement highly efficient permission-based Customer Relationship Management campaigns for improved targeting response rates. We deploy these mobile marketing campaigns for operators and brands using smartMESSAGE, an exclusive messaging channel for opt-in collection, database qualification, smart couponing and advertising. On average, the efficiency of mobile marketing campaigns is six times greater than with standard SMS solutions.

Handset Security with Trusted Execution Environment–Trusted Logic Mobility, a leading provider of security solutions for connected devices, will showcase its device security solutions that deliver increased protection for consumers using smartphones and tablets to watch high-definition videos, use mobile financial services and access corporate resources on-the-go. Trusted Logic Mobility’s hardware-software security architecture stores, processes, and protects sensitive data in a dedicated zone, based on the ARM TrustZone chipset architecture which provides an isolated hardware area. This security architecture follows an industry standard known as Trusted Execution Environment (TEE).

Gemalto will also be present at MWC show, hall 8, stand 8A102 in Barcelona, Spain from 27 February to 1 March 2012. Gemalto companies, Trusted Logic Mobility on stand 2.2–2B12 and MCTEL on stand 1G13–hall 1 – 36 SMQ will also demonstrate their mobile offerings.

For more information about Gemalto @MWC see our website: http://www.gemalto.com/mobile_world_congress/index.html

*source: Cisco–February 2012

About Gemalto

Gemalto (Euronext NL0000400653 GTO) is the world leader in digital security with 2010 annual revenues of €1.9 billion and over 10,000 employees operating out of 87 offices and 13 Research & Development centers in 45 countries.

Gemalto is at the heart of our evolving digital society. Billions of people worldwide increasingly want the freedom to communicate, travel, shop, bank, entertain, and work–anytime, anywhere, in ways that are convenient, enjoyable and secure. Gemalto delivers on the growing demands for personal mobile services, identity protection, payment security, authenticated online services, cloud computing access, modern transportation, e-healthcare and e-government services. Gemalto does this by providing secure software, a wide range of secure personal devices, and managed services to wireless operators, banks, enterprises and government agencies.

Gemalto is the world leader for electronic passports and identity cards, two-factor authentication devices for online protection, smart credit/debit and contactless payment cards, as well as subscriber identification modules (SIM) and universal integrated circuit cards (UICC) in mobile phones. Also, in the emerging machine-to-machine applications Gemalto is a leading supplier of wireless modules and machine identification modules (MIM). To operate these solutions and remotely manage the software and confidential data contained in the secure devices Gemalto also provides server platforms, consulting, training, and managed services to help its customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the Company is poised to thrive over the coming years.

For more information visit http://www.gemalto.com, http://www.justaskgemalto.com, http://blog.gemalto.com, or follow @gemalto on Twitter.

Gemalto Media Contact

Peggy Edoire
Europe, Middle East & Africa
+33 4 42 36 45 40
peggy.edoire@gemalto.com

Yvonne Lim
Asia Pacific
+65 6317 3730
Yvonne.lim@gemalto.com

Jessi Marshall
North America
+1 512 257 3902
jessi.marshall@gemalto.com

Ernesto Haikewitsch
Latin America
+55 11 5105 9220
ernesto.haikewitsch@gemalto.com

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